LITTLE SIMPLICITY

Minimalism is a design style or technique that is characterised by extreme economy of means and simplicity. Often referred to as the most enduring design trend, minimalism not only influences personal style but also quality of life.
When faced with complexity and excess, our brains find the situation overwhelming (who hasn't sighed over an overly long menu in a restaurant?). Simplification eliminates distractions, allowing the user to focus on what they see and on what is most important.
A number of studies have shown a link between voluntarily choosing simplicity and minimalism and better wellbeing.

Dieter Rams wrote a book in the 1970s that has become one of the bibles of design. "The Ten Principles of Design" extremely aptly defines the task of projects and the designer in the modern world. We refer you to read a summary of these principles, proud to say that we adhere to each of them when designing our wallets.

TEN DESIGN PRINCIPLES

1. good design is innovative. Familiar solutions can often be improved.

2. good design is useful. It fulfils exactly the functions expected of it.

3. good design is aesthetically pleasing. It provides pleasure to the user through its appearance.

4. good design is unobtrusive. An industrial product should not be a work of art, but a tool in the hands of the user that gives them space to express themselves.

5. good design is understandable. The user intuitively knows how to use it.

6) Good design is honest. It does not pretend to be something it is not. It does not deceive.

7. good design is durable and timeless. It does not succumb to trends and fashions, so it can stay relevant for longer. It is rather impossible to create a completely timeless design - we have to assume it will be repaired and improved.

8 Good design is polished. Planned and produced with attention to the smallest details. Every element should be thought through and purposeful.

9. good design is environmentally friendly/neutral through the use of appropriate, sustainable, non-harmful materials.

10. Good design requires as little design as possible. Less, but better.